top of page
Writer's pictureGrace Mac

Tips for Planning Your Event at Sofitel Gold Coast Broadbeach

Choosing the right venue can make or break your corporate event or conference. Having photographed countless events at the Sofitel Gold Coast Broadbeach, I can confidently say it’s a top-tier choice for hosting everything from conferences to galas. Its versatile spaces, exceptional catering, and prime location set the stage for success. To make the most of this luxurious venue, here’s an insider guide packed with tips and highlights to help you plan your event.




Why the Sofitel is Ideal for Corporate Events


1. Diverse and Flexible Spaces

The Sofitel Gold Coast Broadbeach boasts a variety of event spaces that cater to any type of gathering. From elegant ballrooms for large-scale conferences to intimate breakout rooms for smaller sessions, you’ll find a setup that fits your needs perfectly. Don’t forget to explore the rooftop space—it’s a showstopper for evening networking events or cocktail hours, offering stunning views of the Gold Coast skyline.


2. Great Spots for Professional Headshots

Attendees love leaving an event with an updated professional headshot. The Sofitel offers plenty of well-lit locations that make setting up a headshot station easy. I’ve worked with natural light-filled spaces and stylish indoor backdrops here, ensuring quick and professional results during event breaks.



3. World-Class Catering

The Sofitel’s culinary team goes above and beyond. Their menus can be tailored to your event, whether you need gourmet canapés, a formal banquet, or a casual working lunch. Catering can make or break an event’s atmosphere, and at the Sofitel, you’re guaranteed happy (and well-fed) guests.




4. Perfectly Designed Breakout Rooms

Breakout sessions are an essential part of conferences, and Sofitel’s smaller spaces are ideal for brainstorming, workshops, or just a quick recharge. Each room is beautifully furnished and equipped to handle any setup you need, making it easy for your team to stay focused and productive.




Tips for Planning Your Event at Sofitel Gold Coast Broadbeach


1. Book Early for the Best Spaces

The Sofitel’s prime location and reputation mean it’s a popular choice for events. Booking early ensures you get first dibs on the best spaces, including the rooftop and ocean-view rooms.


2. Coordinate with the Events Team

The Sofitel’s in-house events team is fantastic to work with. Share your vision early on and take advantage of their local expertise. They can help you plan room layouts, catering options, and even suggest nearby activities for your attendees.


3. Plan for Networking Outside at Sunset

Make use of the rooftop space or the stunning pool area for your networking sessions or welcome cocktails. The ambiance is perfect for fostering meaningful connections while giving your guests a memorable experience. Don't worry, the team have plenty of wet-weather back up options.


4. Add a Headshot Station

Professional headshots are a great value-add for any corporate event. Coordinate with your photographer (hint: I’m happy to help!) and choose a light-filled or elegant indoor space at the Sofitel to set up a quick and efficient headshot area during breaks.


5. Leverage Luxurious Accommodations

Encourage your attendees to stay on-site. The Sofitel’s luxurious rooms mean they can relax in style after a long day of sessions. Plus, it simplifies logistics, especially for multi-day events.


6. Think Outside the Conference Room

Don’t limit your event to one space. With a variety of rooms available, you can add engaging elements like breakout sessions, team-building workshops, or even a casual lunch on the terrace to give your event variety.



Why Choose the Sofitel Gold Coast Broadbeach


With its versatile spaces, world-class catering, and premium location, the Sofitel Gold Coast Broadbeach has everything you need to host a flawless event. Its elegant style and functionality make it an unforgettable experience for attendees and organizers alike.

And if you’re looking for someone to capture the moments—be it candid shots, headshots, or showcasing the incredible venue—I’d love to help. Let’s chat about how I can photograph your event at the Sofitel to make it shine!

12 views
bottom of page